Guide focus
Use this guide to tighten the first production reply.
The first artwork handoff should make it easy to understand placement, color direction, channel, and packaging expectation without forcing the factory to decode a large deck.
Start with the mark, but include the program context
The first handoff should answer scale and placement questions quickly
Use references to reduce ambiguity, not to create more of it
Start with the mark, but include the program context
A logo file alone is not enough. The factory still needs to know whether the product is for retail, gifting, merch, or a promotional campaign.
The first handoff should answer scale and placement questions quickly
Give the logo, color references, sock type, and any must-have placement idea in a form the factory can translate into knit logic.
- Vector artwork when available
- Fallback high-resolution mark or reference
- Color direction and brand palette
- Sock type, channel, and packaging expectation
Use references to reduce ambiguity, not to create more of it
A few strong references are better than a large deck full of mixed ideas. Buyers usually get a stronger first reply when the direction is narrower and more commercial.