Turn the artwork package into something the first production reply can actually use.
The stronger handoff is usually smaller, cleaner, and more explicit about placement, product family, and how visible the brand mark should feel once the sock is real.
- Send vector artwork when available, or the cleanest high-resolution file that still shows the actual mark clearly.
- State the sock family, logo role, and intended channel so the artwork is read as part of the product instead of as a floating file request.
- Name whether the mark should feel obvious, tonal, minimal, wraparound, or gift-program clean before asking for exact placement.
- Keep color references narrow enough that the factory can translate them into knit logic instead of guessing from a large mixed mood board.
- Attach packaging or label expectations if the artwork also needs to carry into wraps, tags, sleeves, or retail-facing inserts.

